Why clubs need help
Running a community club shouldn’t feel like running a small company, yet it often does—memberships to track, fees to collect, fixtures to publish, messages to send, and volunteers to coordinate. A modern platform that pulls this work into one place can turn hours of admin into a few quick tasks and free you to focus on the pitch. That’s the gap Pitchero aims to fill.
What Pitchero is
Pitchero is an all-in-one club management platform built for grassroots and semi-professional sport. It combines a website builder, iOS/Android apps, online registration, payments, fixtures, results, communications, and optional GPS performance tools in a single ecosystem. In short: one login, one database, many jobs done.
Who it serves
Although many football and rugby clubs use it, Pitchero is multi-sport: clubs across cricket, hockey, netball, basketball, lacrosse, ice hockey and more can run their operations on it. That breadth matters if your club has multiple sections or you’re part of a multi-sport association that wants a consistent digital home.
Where it’s based
Pitchero (Pitch Hero Ltd) is a UK company founded in 2007 and headquartered in the Leeds area. That heritage shows in strong adoption among British grassroots clubs, but the tools themselves are designed for any club that benefits from centralised membership, payments, and team admin.
Proof it scales
Public figures from the company highlight a large network: 70,000+ teams, 10,000+ club websites, and more than 2 million registered participants, with monthly reach in the millions. Those numbers don’t just signal popularity—they indicate a mature product with features battle-tested by many different kinds of clubs.
Your website and app
At the heart of Pitchero is a mobile-ready club website paired with complimentary iOS and Android apps. The site handles fixtures, tables, match reports, media, and sponsor inventory; the apps give members quick access to schedules, selection, availability, and payments on the go. It’s a clean path from “we publish news” to “members act on it immediately.”
Membership made simple
New-season registration often means spreadsheets and forms. Pitchero replaces that with custom online forms, a secure member database, and role-based access for coaches and admins. Instead of chasing details across documents, you capture everything once and keep it current in one place.
Payments without the pain
Clubs live on subscriptions, match fees, tour money, and fundraising. Pitchero’s payments system lets you collect one-off or recurring fees, track who has paid, and nudge those who haven’t—directly inside the apps. Supported providers include Stripe Connect Express (with Apple/Google Pay support) and GoCardless for direct debit in the UK. Fewer cash envelopes, fewer reconciliations, faster cash flow.
Match fees, handled
“IOU on Sunday” is the enemy of healthy finances. The Match Fees feature ties a fee to a specific fixture and even supports variants (e.g., starters vs. substitutes). Coaches allocate fees when they pick the team; players or parents pay in seconds through the Club app or web account. Admins can monitor assignments, transactions, and fixture-level reports to spot gaps quickly.
Fixtures to stats, faster
The Manager app is built for busy coaches: add players, set training, check availability, pick teams, post results, and update stats straight after the game. Because it’s tied to the same database as your website, there’s no double-entry and no delay between selection, communication, and publishing.
Communication that lands
Clubs often juggle WhatsApp groups, emails, and social posts. Pitchero centralises messaging: send branded emails, create groups, push in-app notifications, and log what was sent to whom so you can track delivery or disable replies when you need broadcast-only updates. That keeps conversations organised and reduces missed messages.
Media and momentum
Photos and videos keep members engaged and help sponsors see value. Pitchero supports unlimited uploads, live social updates, and easy publishing of match reports and galleries—without leaving the platform. For clubs chasing performance gains, optional PitcheroGPS trackers add speed, distance and intensity data you can review after training or matches.
Facilities, booked online
If your club hires out pitches, courts, or rooms, you can embed a Bookteq booking calendar into your Pitchero site. Members and visitors see available slots, prices, and can pay deposits online; admins manage bookings, invoices and payments from a central dashboard. It’s a practical way to grow non-dues revenue while cutting back-and-forth emails.
Plans in plain English
Clubs can start on a Free tier (limited to one team) or trial paid tiers for 30 days. Current guidance lists Standard (e.g., up to 20 teams, custom domain and emails, account manager, reduced ads) and Pro (unlimited teams, expanded emails, priority support, no third-party ads) packages, alongside transaction fee differences. Annual or monthly billing is available, and upgrades/downgrades are supported. Always check the live pricing page before you buy.
What growth looks like
Clubs typically see gains in four areas: time saved (fewer spreadsheets and manual chases), cash collected (more on-time payments), visibility (a professional site + consistent updates), and community engagement (newsletters, push notifications, match media). This mix helps retain existing members, convert curious visitors, and present a credible proposition to sponsors.
Signals from the market
Beyond user numbers, Pitchero has a long operating history and investment backing. A major funding round in 2017 brought millions into the platform, alongside adoption claims of tens of thousands of teams and more than a million active users—a sign the company has been building in this space for years and continues to iterate.
How a week can work
Picture a typical cycle. On Sunday, the secretary sets next month’s membership reminders and a club-wide email. On Monday, coaches publish training slots and request availability. Midweek, the treasurer checks match-fee payments; the system automatically nudges unpaid players. On Friday, team sheets go live; on Saturday, results and photos push to the site and social channels. At every step, what used to take multiple tools—and a lot of patience—happens in one place.
For multi-team clubs
If you run dozens of squads, two challenges dominate: consistency and delegation. Pitchero’s role-based access means each team admin can manage selection, results and fees without touching club-wide settings. The central database keeps data accurate while allowing healthy autonomy across age groups and sections.
For single-team sides
Small clubs don’t want enterprise software. The free tier lets you launch a credible digital home, test the workflow, and see the effect on attendance, communication and fee collection. If you grow into more squads or need features like custom domains and ad-free pages, upgrading is straightforward.
For parents and players
The best system is the one members actually use. In the Club app, players and parents can confirm availability, read news, pay fees, and message coaches—no need to hunt for links. That reduces friction, which is often the difference between “we meant to pay” and “it’s already done.”
For coaches and managers
Admin kills momentum. With the Manager app, you can set training times, update line-ups, push last-minute changes, and record stats without opening a laptop. Match fee prompts are tied to the exact fixture, so there’s less confusion and fewer loose ends after full-time.
Data, done right
Centralising member data comes with responsibility. Pitchero publishes security, privacy and GDPR information and supports standard payment providers rather than rolling its own gateway—useful signals for clubs that need reliable, compliant processing. As with any platform, assign the right roles, keep access tidy, and review permissions each season.
Short setup path
Getting started is simple: create your club site, import or register members with a custom form, connect Stripe or GoCardless, and switch on the app workflows your volunteers will actually use first (often availability, selection, and match fees). Add newsletters once the basics run smoothly; layer in facility bookings if you hire out pitches or rooms.
Questions to ask
Is your committee spending too much time reconciling bank transfers? Do you chase match fees for days? Are training times scattered across chats? Do new families struggle to find the right information? If you nodded more than once, centralised tooling like Pitchero is likely to pay for itself in time and goodwill.
Common worries
Some volunteers worry that going digital will exclude less tech-confident members. In practice, a well-structured website plus clear app invitations and email newsletters lowers friction for everyone. You can still take cash in a pinch—but over time, online becomes the default, and admin load drops accordingly.
Where it’s heading
Over the years, Pitchero has added mobile apps, richer payments, match-fee tooling, and integrations like Bookteq, indicating a steady push toward “one dashboard for the club.” That trajectory is good news for committees that want fewer systems, fewer spreadsheets, and fewer surprises.
Bottom line
Pitchero gives clubs a practical way to look professional, communicate clearly, and get paid on time—without burning out volunteers. If your goal is to spend more evenings coaching and fewer evenings chasing forms and fees, it’s a compelling choice to consider this season.
